Holiday Consumers Using New Website to Help Organize their Shopping Lists

Free to-do list application iPrioritize makes it easy for shoppers to create lists online and then view them from their mobile phones while shopping.

Albany, NY November 13, 2006 – As holiday shoppers are scrambling from store to store looking for that perfect gift this year, they will have a new tool to help keep those ever-expanding shopping lists organized. iPrioritize, launched earlier this year, is an online to-do list application that enables shoppers to make their lists and then access them from their mobile phone where they can add and check off items while on the go.

Accounts are free and can be signed up for by visiting Users can set up unlimited lists with unlimited items on each list, and among the many useful features can also email their lists, print out lists, or generate a web page to share their lists with others.

“I know that for me personally, one of the most stressful things about holiday shopping is keeping track of who wants what and where to get it,” says 24 year old founder Adam McFarland. “iPrioritize makes it easy to create and organize your shopping lists, and once you get to the store it's really cool to be able to pull up the list on your mobile phone and mark off items or add something new to your list.”

And it can be used for so much more than holiday shopping lists. People use iPrioritize for grocery lists, to manage chores around the house, and to organize their work. Businesses can even use a paid version to assign tasks to employees and share collaborative lists among colleagues.

Adds McFarland, “It's so easy to use – I know a sixth grader who uses it to organize her schoolwork and create her shopping lists, and also a senior citizen that uses it to track his daily tasks. If you can send an email or type up a letter, you can use iPrioritize.” That translates in to more time spent finding that perfect gift and less time making and organizing your lists.

For additional information or to request free business accounts for your organization, contact Adam McFarland or visit

About iPrioritize:

Launched in June 2006, iPrioritize is the next generation of list making. Your pen and paper list is transformed into a live list that can be edited at any time from any place in the world. It's easy for you to email and print your list, subscribe to your list via RSS, and share your list with others. Users on the go can even edit their lists on their mobile phone!


Adam McFarland